nyangler.com staff
Nyangler Team
G. Loomis, a leader in the fishing rod industry, has launched a new video series titled “Feel Connected.” This five-part series offers a behind-the-scenes look at the craftsmanship, passion, and innovation that go into every G. Loomis rod, all handcrafted in Woodland, Washington.
The series takes viewers on a visual journey through the manufacturing process, showcasing the skilled artisans and engineers who bring the brand's vision to life.
Craftsmanship Highlighted in "Feel Connected"
The “Feel Connected” series brings to life G. Loomis' long-standing commitment to quality and innovation. Each episode focuses on the meticulous processes involved in rod-making, from design to production and field testing. The series celebrates the people behind the product, offering a closer look at the hands-on craftsmanship that makes G. Loomis rods a favorite among anglers worldwide.A Tribute to the Artisans
As Red Kulper, Creative Director at G. Loomis, notes, "This series is a tribute to the artisans and engineers who pour their heart and soul into every rod we produce." The series not only highlights the brand's culture but also emphasizes the deep connection between G. Loomis employees and the high-performance rods they craft.Episode 1: The Team-Oriented Culture
In the first episode, Chris Cogburn, Process Engineering Manager and a 27-year veteran at G. Loomis, reflects on the company's collaborative culture. "The factory has a great team-oriented culture, we all look out for each other," says Cogburn. He emphasizes that every individual at the Woodland factory has the opportunity to shape the business, creating a unique blend of personal and professional success.Handcrafted in Woodland, Washington
One of the main themes of the series is the tagline “Handcrafted in Woodland, Washington.” The brand's deep roots in the Pacific Northwest are evident throughout the production process. Matt Wirkkala, Production Manager, explains in an upcoming episode, “Handcrafted in Washington means our rods are designed, developed, and built in the Pacific Northwest by the hands of anglers for anglers.”Episode 2: Rolled Up
The series continues with Episode 2: Rolled Up, set to premiere on Friday, September 13th, at 12:00 PM EST on G. Loomis' YouTube channel. This episode dives deeper into the cutting-edge engineering processes that are at the core of the brand's product development.Watch the Series
For a closer look at how G. Loomis rods are made and to see the passion that fuels the brand, check out the “Feel Connected” series on G. Loomis' YouTube channel. Stay tuned for future episodes and more insights into their innovative approach to rod manufacturing.For more information on G. Loomis and their lineup of fishing rods, visit gloomis.com or follow them on social media @fishgloomis.
Key Takeaways
- G. Loomis has launched a five-part video series titled “Feel Connected,” which offers a behind-the-scenes look at their Woodland, Washington, manufacturing facility.
- The series highlights the brand's culture, craftsmanship, and the dedication of its employees, giving viewers insight into the processes behind every G. Loomis rod.
- Episode 1 introduces the team-oriented culture at G. Loomis, while Episode 2, “Rolled Up,” premieres on September 13th at 12:00 PM EST.
- G. Loomis emphasizes that their rods are handcrafted in the Pacific Northwest, designed by anglers for anglers.
