Reminds me of a typical "Roccus Rant" when I excoriated the person behind the fish counter at the local "Dominick's Supermarket", ironic, huh?, in Illinois. They had "Fresh Mackerel" in the display case, fish with totally sunken eyes and other hints that it was almost past being useful for even crab/lobster bait or shark chum. When I screamed, "How can you call this 'Fresh'?????", the response was, "It's 'Fresh', because it's never been frozen." And then, in too loud a voice because I was really pissed, "You know freezing this fish with 24 hours of it being caught would have been a much better idea than this disgusting crab bait!!!"