OMG: It's the End of Days - BRP Discontinues Evinrude Outboard Engines, Signs Agreement with Mercury Marine

[Roccus7]

BRP Discontinues Evinrude Outboard Engines, Signs Agreement with Mercury Marine


Valcourt, Quebec, BRP (TSX: DOO; NASDAQ: DOOO) announced today it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. The company will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines. Its Sturtevant, Wisconsin facility will be repurposed for new projects to pursue BRP’s plan to provide consumers with an unparalleled experience on the water.

BRP says it remains committed to their Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019.

“Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José Boisjoli, President and CEO of BRP. “We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” he added.

More here: BRP Discontinues Evinrude Outboard Engines, Signs Agreement with Mercury Marine

 

[BennyV]

Wow

 

[Old Mud]

Oh boy, since 1907 they have been building outboards. This is where all this crap started, José Boisjoli, President and CEO of BRP. I know he had his business plan in the working 2 years ago. All the time still promoting the newer line and how they were going to "Change the industry". Well they did that alright with a bunch of Bull$hit. Covid- 19 worked right into his plans. I have had Evinrudes since the early 50's, still have two. Guess i won't be buying another. And i sure as hell won't be buying a merc.

 

[BennyV]

Oh boy, since 1907 they have been building outboards. This is where all this crap started, José Boisjoli, President and CEO of BRP. I know he had his business plan in the working 2 years ago. All the time still promoting the newer line and how they were going to "Change the industry". Well they did that alright with a bunch of Bull$hit. Covid- 19 worked right into his plans. I have had Evinrudes since the early 50's, still have two. Guess i won't be buying another. And i sure as hell won't be buying a merc.

Yamaha Honda or Suzuki it is

 

[Old Mud]

Yamaha Honda or Suzuki it is

You know even after they sold out to BRP and went to Canada i still considered them as USA. But now i will consider their whole line as Foreign !! Geez, did i say im Pi$$ed.