The Battle II was intro-ed around 2015, if my memory serves me well. I think one big issue might be that Penn's spinning reels seem to look like they are a decade behind the two big Japanese reel maker's versions.
If you take Shimano's latest small spinner, the Stradic FK, it looks like a Ferarri in comparison to any of even the latest Penns. Complicated like a Ferarri as well, as the exploded parts diagram reveals. It actually is far better looking than any 2-dimensional picture can show. In reality, it presents like the manufacturer spent some time on its design.
Anybody see the movie "Ford vs Ferrari?" There's a scene in which Carroll Shelby and his driver Ken Myles are in the pits at Lemans, prepping their Ford GT, just prior to the race starting. The Ferrari team comes along, slowly pushing their race car past the Ford pits, with a look of derision/disgust on the Italian pit crew's faces as they see the Ford entry. Shelby turns to Myles and says: "Well if its a beauty contest, we just lost big time." And he was right, the Ford GT was all business, angular and evil-looking, while the Ferrari was full of sexy curves and looked to be doing 200 mph standing still. Same deal with Shimano's spinners vs Penn's offerings.
BTW, If you like to watch car-related movies, (or if you want to see how slimy corporate executive-types never cease working to undermine the true talent in an organization), I HIGHLY recommend this movie - its really quite extraordinary.
Anyway, its the same with Daiwa - the new BG MQ is a very good looking reel, with its monocoque body. Not an exposed screw on it. Right, there's no screws to take it apart. Instead, the two side plates "clam shell" themselves to the central body assembly. Clean, gorgeous even - tracing its obvious lineage right to the $500 top of the line Certate. Both kind of remind me of a high-end sports car as well, as "monocoque" body design was first introduced as a weight-saving and strengthening design in race cars.
The Penn spinners, even the latest releases, all look dated to me. And not just to me - this is a common complaint on the various Interwebs fishing forums. It is true that Penn has been moving to modernize their looks, the new Clash II being pretty successful. But still, they remind me of a "form follows function" philosophy, kind of like an all-business pick-up truck. Hey, PLENTY of people love their pick-ups, but no such truck will ever be mistaken for a sports car. Same with Penn spinning reels.
To me this new Battle III looks ALOT like my 40-yr old Penn Spinfisher 550. Not knocking that "oldie but goodie" reel, its built like a tank, and mine can reel in big bass now just as well as it did in 1985, but come on now - the familial resemblance is a little too close, for a reel being released in 2020.
The Clash II seems to be Penn's best effort at modernizing, in the "Looks Dept." Still, it ain't no Stradic, that's for sure.
Maybe looks don't count when your locked up with that 30lb bass or potential DD fluke, maybe its not such a big consideration then. But they sure seem to when you're at the reel counter in your favorite tackle shop. The Penn reel's looks will never impress, when placed side by side with the latest Shimano or Daiwa entries. And so, I still think Penn could really use a "aesthetic make over philosophy" when it comes to their upcoming reel releases.